Happy Sunday!
In the early days, one of my favorite things about building a business was that it felt like time moved slower. Unfortunately, it feels like 2022 has blazed by. It’s hard to believe we’re already in December.
In today’s update, I’m going to share “Building Bullpen” newsletter performance numbers for November and a massive tip that a friend gave me about creating content.
☝️ But first … if you’re new here and found this interesting, subscribe below! I send one email weekly - no junk.
“Building Bullpen” Update
From 0 → 113 subscribers
3 emails sent
71.3% average open rate
8.3% average click-through rate
748 total views
Most read post - How We Get Customers
I launched Building Bullpen in early November with a post about our journey from inception to today. Housekeeping note - send me a note if you know how to update the date on that post.
No surprise, our best channel for acquiring readers has been mentions in the Bullpen newsletter. However, we’ve had several users join from social sharing - thanks for your help with that!
On newsletters …
I had a conversation with Josiah Mckenzie during happy hour at our WeWork this week (let me know if you’re in San Francisco and want to join us next time).
Josiah is a newsletter/demand generation expert. He ran demand generation for Juniper Square during a period of rapid growth and currently runs two hospitality newsletters and a podcast.
I mentioned that we’re making some changes to Bullpen’s weekly newsletter (Warm Up), and he asked me a question that has been bouncing around in my brain since …
“What is the job to be done?”
In other words, what job are your readers trying to accomplish when they read your content?
Based on data from the Warm Up, our readers are most interested in the curation of data releases across the commercial real estate industry.
The job to be done? Keeping up with the latest data releases.
Ideal frequency? This can be done effectively weekly.
Content that addresses a “job to be done” at the right frequency has the best chance of organically growing a large audience.
What is the “job to be done” with your newsletter? LinkedIn content? Twitter posts?
That’s all for this week! If you’ve made it this far, do me a favor and share this with a friend who might like it.
✌️📤
Tyler
Founder @ Bullpen
Awesome to see the growth here, Tyler! Keep up the great work